Queenstown businesses are backing the permanent pedestrianisation of upper Beach St.
Lobby group DowntownQT has released the results of a survey, which shows 80% of CBD businesses support the move.
DowntownQT general manager Steve Wilde said the figures spoke for themselves.
"It just makes sense. Are we going to continue to pour cars into the centre of the town or are we going to allow the town centre to be a more relaxed environment?''
Since February, vehicles were banned from using the 100m stretch between Camp St and Cow Lane between 10am and 5am.
Service and delivery vehicles had access for the remaining five hours.
More than 400 people within the business community were questioned about the impact on trade, traffic movements, issues for deliveries, customer feedback and additional activities.
Figures show opinion was split on vehicle access to the permanently pedestrianised street at certain times - the yes vote coming out slightly ahead, at 53%.
Asked if the pedestrian trial, approved unanimously by the Queenstown Lakes District Council, had been positive for their business, only 19% responded "yes, it's going really well and I support it'' while 58% claimed "no effect''.
Mr Wilde admitted it would not please everyone.
"I think some people are worried we are moving ahead without this bigger plan from the council and feel that this is taking one step too far.''
The trial ends in September and DowntownQT is preparing a case to take to the council.
Just under half of those surveyed would be keen to pedestrianise other streets - for example Rees, Camp and Athol Sts and Marine Parade.
Mr Wilde said, "We have already requested funds to cost and plan upgrades to The Mall, Beach St and Rees St along with Searle and Cow Lanes. We'd like to see that upgrade work starting in 2017.
"The time for significant investment in what is the most important destination in the region is paramount.''
