Vinotourism may be the next big thing to hit Queenstown if a special forum being held in Queenstown next week is anything to go by.
In recent years the resort has established itself as a golfing destination, largely due to the exposure given to the area and its courses as a result of The Hills hosting the New Zealand Golf Open.
Queenstown has begun to create a name for itself among the biking fraternity, with the introduction of the Queenstown Bike Park in the Ben Lomond forest - the southern hemisphere's only gondola-assisted bike park.
While the area is well-known for its wineries, Destination Queenstown (DQ) is looking to capitalise on tourists with a taste for good wine.
On Wednesday, DQ is hosting a forum in Queenstown, looking to progress "special interest group marketing" - targeting travellers with an interest in wine and wineries.
"We define these visitors as those whose primary reason for visiting is wine and wineries."The forum aimed to bring together DQ members who had a particular interest or product related to the region's wine experience.
Representatives from DQ's consumer marketing, media and public relations, trade and conference and incentive teams would attend, along with Greg Hunt, of Gibbston Valley winery.
The forum will be held at the Copthorne Hotel and Resort Lakefront.
