From storyboarding to the final cut, 31 pupils have worked for six months to create the awareness advertisement, which will show before movies rated M - suitable for mature persons over 16 - and above.
Costing $5000 to produce and screen, the advertisement has been funded by the Alcohol Advisory Council of New Zealand and the Central Lakes Arts Support Scheme.
Reading Cinemas Queenstown cinema complex manager Rebekah Moore said the advertisement had been taken on free of charge as a mark of the business's support for the Queenstown Community.
It has yet to be officially rated by the Screen Vistas Advertising Company, but it is likely to be aired shortly after the Christmas holidays.
Behind-the-scenes footage and the 42sec advertisement, were unveiled at an official cinema screening last night for members of the cast and crew, Wakatipu High School staff and board members, and the Youth Access To Alcohol (YATA) committee.
Working with YATA, a Queenstown alcohol awareness committee, 12 senior pupils came up with the concept, created the storyboard, scene script, dialogue script and organised the 19-strong cast.
Jan Maxwell, YATA committee member said a previous binge drinking awareness advertisement was produced by pupils at Wanaka's Mount Aspiring College five years ago, but the YATA committee decided it was time for a revamp.
''We decided we needed a renewal of an existing advertisement, so we took the idea to pupils at Wakatipu High School and the result they came back with was just outstanding,'' she said.
Award-winning artist and illustrator, Spike Wademan visited the pupils for a day to help with the storyboarding process.
Mrs Maxwell said the inherent dangers of binge drinking were something all young people needed to be aware of, and the message in the advertisement was as much for Wakatipu parents, as it was for their children.
She said the use of a mildly offensive word in the advertisement would most likely warrant an M rating.
''Reading and Screen Vistas have just been amazingly helpful through the whole process ... the message isn't really a necessity for younger children, so a 16-plus rating is fine with us,'' she said.
The production, which took two full days to film, follows the story of a drunken male youth encouraged by friends to approach a female at a party.
Before the male is able speak, he vomits on the girl and falls to the ground, injuring his head.
The advertisement finishes with the message ''drink responsibly''.
The pupil's parents and the YATA board of trustees were shown an earlier screening to make sure no-one found it offensive, Mrs Maxwell said.
She said it was too early to determine whether the advertisement would be screened nationally.
