Tourism New Zealand and travel agency STA are teaming up to promote the possibility of five extreme activities in a day in the South Island.
It is targeting key youth sector markets with a campaign, starting with a video featuring Queenstown athlete Chuck Berry skydiving, snowboarding, mountain biking, bungy jumping and jetboating.
Tourism NZ's "Five more from here" campaign showcases the diverse range of experiences, all within close proximity of one another.
Tourism NZ marketing director Andrew Fraser said the stunt video aimed to get youth travellers excited about coming here.
"Only in a country like ours, where there are so many things to do in such close proximity, could you experience all five extreme sports in one day. The video shows that in an engaging and exhilarating way and gets people talking," Fraser said.
"Our research tells us that youth travellers are searching for adventure, freedom and excitement and we are confident that 'Five more from here' will show them that New Zealand can offer just that."
The "5X1NZ" campaign includes a NZONE tandem sky dive, mountain bike hire on Rabbit Ridge Bike Resort, Shotover jet boat trip, AJ Hackett bungy and a choice of ski combo packages, including Coronet Peak.
Excluding the ski combo package, the activities would cost $738.
Social media would play a key role in the campaign, Fraser said. It is being rolled out this month in New Zealand's key youth markets of Australia, the US, Britain, Brazil, Germany and Japan.
The youth sector accounts for 22 per cent of total arrivals. Last year young travellers spent about 23 per cent of the $9.8 billion spent here by international tourists.
The potential to stay longer than other visitors, travel more widely and get involved in a wider range of activities means they are likely to spend more.
