The countdown to the 2015 Fifa Under-20 World Cup has begun with the announcement last week of the seven centres, including Dunedin and Christchurch, which will host international games.
Tourism New Zealand chief executive Kevin Bowler said the tournament provided each centre with an opportunity to showcase itself to teams, family, fans and international media.
''One of our goals, as it was for the Rugby World Cup 2011, will be on drawing fans and media beyond the stadium and out into the regions for a 100% Pure New Zealand experience,'' Mr Bowler said.
Tourism New Zealand has also identified the 2015 Fifa Under-20 World Cup as a key opportunity for engaging with the emerging visitor market of Latin America.
The tournament will be broadcast to more than 100 countries and an estimated global television audience of more than 170 million people, providing exposure for the tournament, the host cities, and New Zealand.
It is estimated more than 9000 overseas fans will pour into New Zealand for the tournament and to support their teams.
The tournament will involve 24 national teams, include 52 matches and will run for three weeks from May 30 until June 21, 2015, during New Zealand's football season.
