A price reduction at Alpine Aqualand for Community Services or SuperGold card holders was designed to increase accessibility to the swimming pool complex for "less affluent members of the community".
Lakes Leisure chief executive Fiona McKissock said from September 1 admission for the card holders would cost 24% less "across the board".
Queenstown Lakes District Council councillor Cath Gilmour had raised concerns about prices and the Lakes Leisure board had moved to lower them, Ms McKissock said.
"It's our intention to be as accessible as possible. We have an amazing facility in Alpine Aqualand that offers leisure, recreation and fitness and we need that to be available to as many people as possible.
"Soon after the pool opened last year, Cr Gilmour gained Bill Torrance Charitable Trust funding to give Alpine Aqualand concession cards to needy local families, but I knew that was a one-off solution," she said.
Ms McKissock said a resident recently approached Cr Gilmour at a community clinic and told her she could not afford to use the pool for post-accident therapy.
Cr Gilmour then approached Ms McKissock to work on a long-term "win-win plan" which would result in more locals swimming.
Cr Gilmour said she was pleased with the outcome.
"It's been great to work with Lakes Leisure to increase affordability.
"It's important to me that everyone can use the facility, especially locals who are finding it tough in the current economic climate and our elderly residents.
"This is why we have community-owned facilities - we own the pools and can be flexible in helping people access them."
