Queenstown businesswoman Deborah Coburn has launched Liaison Social Club after hundreds of conversations with clients at her Collective Hair and Makeup Professionals salon.
Mrs Coburn, was born and raised in Queenstown then returned 15 years ago.
"One of the key things is work hours - people can't always commit to sporting events and that's traditionally where they meet others.
"People are often away from family networks and you get to a point where you can't even talk to people in bars.
The music is loud.
"I wanted to put together affordable activities that make you feel good on the inside and out.
"People want to meet people in a safe and friendly environment and there wasn't anything like this based in New Zealand."
Mrs Coburn said she was getting "an amazing response" from men and women equally, of all backgrounds and ages from 30 up.
Inquiries were from residents living in the resort, as well as Arrowtown and Cromwell.
The inaugural Liaison event will be a wine-tasting evening with Chard Farm winery on Tuesday, February 3.
Members will meet in the Book Cafe, Queenstown Resort College, at 7pm.
More than 30 had expressed interest and there was a limit of 60 that evening, Mrs Coburn said.
"I want to support the local wine industry and I've chosen a wine night because it's a nice, informative, mingling environment."
A solid gold rock 'n roll dance party is set for Saturday, February 28 at the Coronet Peak ski and conference centre.
Live music and a mystery prize worth $5000 will be a feature at the ticketed event, from 8pm to 1am.
"It's going to be one of Queenstown's biggest party nights," Mrs Coburn said.
Book clubs, ten pin bowling nights, coffee mornings, cooking classes, dinner clubs, walks, 4WD trips and courses, including sessions by life coach Amanda Mortimer, were being arranged for February and beyond.
"There's a calender of events and people register for whatever takes their fancy.
"There are going to be eight other facilitators specialising in areas and people will gravitate to what they want to do."
Mrs Coburn said club activities would evolve naturally and there would be a couple of major events during the course of the year, including a mid-winter Christmas party.
Interested residents can visit Liaison's website or call Mrs Coburn to register.
They meet informally over a coffee to find out what the person wants to get out of the club.
A fee of $50 is paid and the member receives a card that will offer discounts and special offers.
There is a $20 automatic payment each month for a commitment of five months, to tap into people who stay in town, after which members can choose to carry on, or cancel with the option of restarting any time.
Mrs Coburn said it was her vision to extend Liaison Social Club throughout New Zealand.
"This is a social club, not a dating agency. It's a way of making friends through a whole network of people."
