Queenstown Resort College is the naming sponsor of the inaugural Winter Games NZ grand finale, the Big Air.
The games will be held across Otago from August 21 to 30.
The Queenstown Resort College Big Air will feature the world's top snowboarders and freeskiers, in front of Coronet Peak's base building in Queenstown and is expected to attract thousands of spectators and a live TV audience.
It will be the last event of the games before the closing ceremony.
Winter Games NZ chief executive Arthur Klap said having a local organisation take ownership of one of the games flagship events was a huge boost for Winter Games.
"Winter Games NZ is the only event of its kind outside the Winter Olympics and it's terrific that Queenstown Resort College have the same belief in its success as we do."
QRC chief executive Charlie Phillips said the college was thrilled to be a supporter.
"Supporting this event enables us to profile the region as a serious study destination.
"While 90% of our student body is currently domestic, we're excited by the opportunity to showcase QRC on the international stage."
Winter Games NZ will be held at Coronet Peak, The Remarkables, Cardrona Alpine Resort, Snow Farm, Naseby and Dunedin, featuring alpine skiing, free skiing, x-country skiing, snowboarding, curling, ice skating and adaptive snow sports.
