LWT general manager James Helmore said the 40% increase in air capacity to Wanaka would open up new opportunities in both the leisure and business travel markets.
A revised flight schedule from Eagle Air - resulting in extra flights on Mondays, Wednesdays, and Fridays - would improve accessibility to the resort for travellers seeking a "long-weekend" break, Mr Helmore said.
The new schedules' "excellent connectivity" with Australian flights into Christchurch International Airport would likewise make Lake Wanaka an easy-to-reach destination for transtasman travellers, he said.
"The potential is definitely there to create a new mindset [about] travelling to Wanaka.
We'll be working hard at getting the message out there," he said.
Eagle Air chief executive Carrie Hurihanganui said the domestic air carrier had "tweaked" its network to accommodate the increased flight capacity to Wanaka, for a trial period which may last up to six months.