The menswear company will open its first Queenstown outlet of modern times at midnight on Thursday, August 25.
"From then, we will be trading for 24 hours and it will be 40% off the whole store, so that will be the opening deal," Hallensteins general manager Glenn Hunter said.
"We're very excited. It's sort of coming back to our roots coming to Queenstown." Asked what prompted Hallensteins to come to Queenstown, he said it was part of the company's brand-positioning strategy for Central Otago.
"Queenstown, apart from being quite a premier location for any retailer, I think being an iconic New Zealand retailer brand, it's a necessity being in a town like Queenstown."
The New Zealand owned and operated company will employ six full-time and part-time staff in the Beach St outlet.
Levi's, IFD and Axle will be among the brands in stock.
German-born company founder Bendix Hallenstein (1835-1905) met his future wife in Australia while running a general store with his two older brothers. Bendix and family crossed the Tasman and settled in Invercargill, in 1863.
He set up a general store, but after only a year shifted to Queenstown where he sold groceries, wines and spirits, drapery and ironmongery.
Bendix Hallenstein later opened stores in Cromwell, Arrowtown and Lawrence and also acted as agent for woolgrowers, selling wool in Dunedin, Melbourne and London.
He was the second mayor of the Queenstown Borough, from 1869 to 1872. He represented the Lakes District on the Otago Provincial Council from 1872 to 1875 and was member of Parliament for the Wakatipu electorate from 1872 to 1873.
Bendix Hallenstein moved to Dunedin in 1873 and set up the first clothing manufacturing factory in New Zealand in the city.
