Posters reminding people not to drink and drive will be distributed to licensed premises in Queenstown around Easter, as part of a campaign throughout the Lakes District and Central Otago.
The message will be displayed on toilet walls and suggests people should consider handing their car keys to a sober driver if they have been drinking.
Queenstown police, Public Health South, Community Road Safety and ACC issued a joint statement on Friday which said the number of drivers arrested for drinking and driving in the district was disproportionately high, compared to the rest of the country.
Senior Sergeant John Fookes, of Queenstown, said in a statement, contrary to popular opinion, drink-driving was not a problem associated with any particular age group.
Police in Queenstown regularly processed intoxicated drivers ranging from teenagers to those over 60.
"Many of these people are seriously intoxicated and impaired and these drivers constitute a real hazard to others on the roads by unfairly choosing to endanger others," he said.
The agencies recommended people get organised and plan how they were getting home before they go out, by considering money for taxi fare, or courtesy bus, or designating a sober driver, before drinking impaired their decision-making processes.
They advised leaving the vehicle at home, if going out for a few drinks and to get into the habit of never driving after drinking alcohol.
Snr Sgt Fookes said Queenstown police had a strong focus on apprehending drink-impaired drivers at any time of the day or night. Drivers who were prosecuted could expect fines and disqualification.
"In more serious cases they may also lose their vehicle and face imprisonment. An alcohol drink-driving conviction can impact on your family and how others in the community view you is also at stake.
"Other less obvious implications include problems obtaining insurance [and] employment, as well as visa and immigration problems."
