Some submitters to the draft Queenstown Town Centre Strategy are worried about the effect Queenstown's reputation as a party town is having on the number of tourists visiting the resort.
A report to Queenstown Lakes District Council's strategy committee says a total of 38 submissions were received during the consultation on the plan.
Senior Policy Analyst Ralph Henderson said submitters discussed the identity of the town centre.
"Some submitters expressed concern about the increasing image of Queenstown as a party town affecting its attractiveness to segments of the visitor market, particularly families, the elderly and the higher-end visitor market," he said.
He said submitters spoke about the town centre's "dual character".
"The adverse effects of night-time activities can adversely affect its attractiveness to visitors and residents alike . . . Crime prevention through urban design and CCTV were promoted as possible solutions," he said.
The draft strategy prompted little response from the public and the retail sector of Queenstown, he said.
"The submissions are predominantly reflective of commercial interests in the town centre, with relatively few submissions from the general public. The retail sector is relatively under-represented in submissions from the commercial sector."
Submitters wanted to see a diversity of activities in town, such as civic and community facilities placed alongside visitor and residential accommodation.
Noise, traffic, parking, public safety and security were other key issues, Mr Henderson said.
Most submissions were focused on potential areas for expansion of the town centre.
Mr Henderson said the strategy working party would be meeting to consider submissions and input from the urban design panel. It would also consider whether more targeted consultation may be of use.
At the committee meeting, Cr Cath Gilmour suggested council staff set up information stands in Queenstown Mall to get feedback on the strategy.
Cr Gillian Macleod said a drop-in session only attracted one or two people.
"That tells me they are not unhappy," she said.
Cr Lyal Cocks said it was because the draft strategy was not proposing anything contentious.
"If you want to get a reaction, put out a few extreme ideas."
The final strategy would be brought to council for adoption later this year.
