Owner Tanya Northcott said pre-orders began coming in thick and fast on Tuesday, with many customers requesting early Valentine's Day deliveries today, even though the florists were open tomorrow.
"It's inevitably a last-minute thing, so we prepare the best we can and get slammed on the day."
Despite trying to steer people away from the traditional Valentine's stem - the red rose - some people refused to budge.
"It's roses, roses, roses . . . half dozen, two stems, one dozen."
The 60 bunches ordered by Renaissance - about 600 stems - was slightly down on what would normally be ordered if Valentine's Day fell on a weekday.
"Normally, I'd get in anywhere from 80 to 100 bunches, but I've been assured if it does go crazy the roses are out there if I need to do last-minute buying."
Things were likely to be slightly slower this year, but that had less to do with the economic downturn and more to do with Valentine's Day falling on a weekend, Mrs Northcott said.
"Florists throughout New Zealand all think [with Valentine's Day] being on a Saturday or Sunday, it's usually 20% down on normal."
Once again Renaissance would be using the services of the Wakatipu St John Ambulance to make deliveries all over Queenstown and Arrowtown tomorrow.
It was a partnership sustained for several years, with Renaissance giving the emergency service the $7 delivery fee from every order and St John using the work to familiarise officers new to the area with the street layout.
"Our delivery fee, which is $7 whether it's just down the road or out to Arrowtown, goes to St John's.
"They arrive here first thing in the morning, load them up and deliver them.
"It all started when they needed a heart defibrillator and the link between the two [Valentine's Day and a heart machine] was perfect."
Meanwhile, Flowers by Lotus owner Corina Ngatuere said about 1400 roses of all colours had been ordered ahead of Valentine's Day and the orders were "stacking up".
"It's looking good, as good as any other year. A lot of the time it's impromptu. I think it's one of those commercial things that everyone kind of gets into."
Orders for bunches of flowers were prevalent, but it was still the red rose that was most sought after, particularly for the blokes, she said.
"For guys it's so much easier because they don't have to think about it too much and they know what they're getting with a red rose.
"But flowers in general are pretty much just as popular; flowers and chocolates."
