Thousands of adults and children flooded Thames St for this year’s Santa parade.
There were more than 90 entrants, including from the Upper Waitaki Young Farmers, Oamaru Pacific Island Group, Columba Scouts, Oamaru Tap Dancing, the Farmers Market, and Barnardos.
The Oamaru Lions Clubs, Oamaru Fire Brigade and the North Otago Highland Pipe Band also joined the parade, along with other local community organisations and businesses.
Organiser Anton Roswell said it was "absolutely massive".
"It just seems to get bigger and bigger each year. This is the first year we’ve run out of lollies and we had 26,000 lollies."
Josh Keogh, of Wanaka, said he travelled to Oamaru to take his 5-year-old daughter Amelia to the parade as there was "nothing like it in Wanaka".
"It was a big thrill for her and the fact I had that as a kid growing up, it was nice to bring her back over here to see it. She thought it was excellent and already wants to come back next year."
Mr Keogh said the amount of sweets Amelia got in the lolly scramble at the parade was "epic".
Mr Roswell said more than 2000 people also attended Funzone by the harbour.
