With up to 12 breeding-aged female sea lions based around Otago Peninsula, the Department of Conservation is warning the public to keep away from them.
It was not unusual for them to turn up on beaches, and as a "handful" of pups would be born between Christmas and January, it was important to look out for, and protect them at such a vulnerable time, Doc Otago coastal ranger Jim Fyfe said.
Signs had been developed by the New Zealand Sea Lion Trust and put up at sites frequented by sea lions to help raise public awareness and encourage appropriate behaviour.
"Sea lions aren't afraid of people and they may charge at you if you get too close," Mr Fyfe said.
"Keep a reasonable distance and they won't bother you."
When they charged, it was best to back away slowly.
"If you run, they love to chase. They are a bit like dogs in that way."
Sea lions could move quickly on land, allowing them to roam considerable distances looking for that perfect quiet spot to have their pups.
Sea lions
What should I do if I encounter a sea lion?
- Stay at least 10m away from sleeping sea lions and 20m from active sea lions.
- Do not disturb them.
- Do not make loud noises, throw things at them or drive vehicles in their vicinity.
- Keep dogs, preferably on a lead, well away.
- Keep children under close supervision.
- If you are in a group, do not surround sea lions.
- Be prepared to back away if a sea lion takes an interest in you.
- If a sea lion approaches you in the water, avoid looking it in the eye and move slowly away.
- Never attempt to handle sea lions or feed them.
- Inform Doc on 0800-362-468 if concerned about the welfare of a sea lion.