James Higgs
Mr Higgs (38) was previously the Citibus marketing manager.
Originally from Wanganui, Mr Higgs studied at the University of Otago in the 1990s.
"I'll be responsible for selling the shows and getting people through the door into the theatre," he said yesterday.
"It will be a great challenge, as every show in the schedule this year will appeal to a variety of market segments."
Mr Higgs started work at Fortune earlier this month.
