The organisation is negotiating how it broadcasts New Zealand racing. Its deal with Sky TV expires in October next year.
Any new deal is likely to allow the New Zealand Racing Board (NZRB) more platforms to broadcast its racing products.
More platforms mean there will be more opportunity to showcase racing and provide more after-race coverage.
The NZRB currently broadcasts racing on two Sky TV channels in New Zealand and that vision is streamed online.
The restriction of having just two channels means Trackside producers are driven by the need to cater more for betting product - races - rather than any desire to show extended post-race coverage.
''If all you're doing is looking at it from the perspective of how to maximise betting revenue then all you want to do is fill the clock [with races], because you know people want to bet,'' NZRB chief executive John Allen said.
''In that situation, you want few gaps between things and people to have [races] available to them.
''That concept is currently how Trackside operates.
''It's very largely about putting that product in front of punters so they can bet and support the industry.''
That mandate is at odds with what many passionate racing fans want from televised coverage.
They regularly take to social media to complain that races from Australia are shown on Trackside instead of post-race coverage of New Zealand's feature races.
Last weekend's Easter Cup at Addington had limited post-race television coverage which angered harness racing enthusiasts.
Though Trackside does show some post-race coverage, especially on feature thoroughbred days, and it profiles racing with magazine-style shows, Allen admitted it could be doing more to promote racing.
And he and the NZRB want to do that.
''Our team would love to do. It is not from a lack of willingness. It is from a lack of opportunity,'' Allen said.
''Where we miss is that we don't tell the story of the industry very well.''
Any new broadcasting deal - or deals - the NZRB signs is likely to result in more promotion of racing. That is because its new arrangements are almost guaranteed to include more integrated and diverse broadcasts on a modern range of platforms.
''If we have got other channels available to us then we will be able to do more of that story-telling.''
The prospect of more racing channels means the NZRB can still keep hungry punters, who do not care for post-race coverage but would rather bet on another race, happy.
''Obviously we will have to still support the punting public. They pay the money that is obviously going to keep the industry cracking, so that is a non-negotiable.''
