Volunteer collectors dressed in bright pink were on the streets around Dunedin on Friday, as part of the Breast Cancer Foundation NZ's annual street appeal.
The appeal aims to raise funds for breast cancer research, education and patient support programmes.
October is Breast Cancer Awareness month, and figures show one in eight women will develop breast cancer at some point in their lifetime.
Dunedin area co-ordinator Jo Bond said the street appeal is just one of a range of initiatives the foundation runs.
"It's very important for them to actually to do these fundraisers because the money doesn't go far.
For many of the volunteers, the annual appeal is about paying it forward.
"A lot of people who collect for Breast Cancer Foundation NZ have either been through cancer themselves or know somebody who had," said Ms Bond.
"So they just want to give back, because they've survived. And they actually want to spread the goodness and try and save other people from going through the same thing."
A range of fundraising events are being held this month by workplaces and organisations, from pink breakfasts and lunches through to physical challenges.
The Pink Ribbon Street Appeal continues on Saturday.
Donations can be made to volunteer collectors, online at pinkribbonappeal.co.nz or by texting the word PINK (2447) to donate $3.
