Forget sharemarkets and term deposits — there’s an unlikely investment option which is going gangbusters.
Hobby Lords was founded in Dunedin in 2021 to provide a fresh new look to the hobby and trade card games market and co-director Liam O’Neill said some "astronomical" prices were being fetched for cards brought as investments in what was a billion-dollar industry.
Last night’s opening of Hobby Lords in new premises in South Dunedin was a long time coming, the culmination of about 18 months’ work, after a test store proved the model worked "well beyond expectations", Mr O’Neill said.
