The prospectus was something Mr Saxton had planned for some time.
He said previous Tourism Dunedin publications, including newsletters, had informed members about the industry's status, but not provided a clear direction for collective promotion of the city.
The prospectus, which covered the next 18 months, would become an annual publication.
"The aim of the prospectus is for us to share with the local visitor industry what Tourism Dunedin's plans are for marketing activities over the next 12 to 18 months," he said.
The document outlined how businesses could be involved and build on work undertaken by Tourism Dunedin.
Mr Saxton told industry members key priorities included tapping into an increasing number of Chinese visitors to New Zealand, expected to reach 287,000 by 2016.
In that case, there was potential for an additional daily Boeing 737 flight between Auckland and Dunedin.
Direct flights between Auckland and Queenstown were popular among Chinese tourists and Dunedin could easily be added to create a package tour, he said.
The city had to draw on its Chinese history and attractions, such as the Dunedin Chinese Garden, to entice such visitors, he said.
Cruise ship visits were also a key component of Dunedin's tourism industry and 86 liners, carrying 164,000 passengers and 68,000 crew members, were expected to dock at Port Chalmers between October and April.
"Dunedin has one of the highest percentages of passengers who disembark to sightsee on land," Mr Saxton told his audience.
With 80% of Dunedin's students from "out-of-town", Tourism Dunedin was also trying to increase visits to the city by parents, he said.
