Trust commercial manager Guy Hedderwick said this week the idea behind the move was not commercial, rather a desire by the trust to start engaging with the general public and those who used social networking sites.
It also allowed for feedback, which, because of the nature of the sites, was not moderated.
The Facebook site features time-lapse videos of the construction, updates on the drive for private sector funding, and so far has 78 "fans".
The Dunedin City Council had also launched a new webcam feed on its website, displaying images of the stadium construction site, council customer services general manager Grant Strang said.
The council was paying about $55 a month to Dunedin-based internet service provider WIC NZ Ltd, which installed the webcam, to display the images on the council website.
