Tickets to Ed Sheeran's Dunedin concert are yet to go on sale to the general public, but scalpers have already swooped to take advantage of punters.
Pre-sale tickets to the show were sold out in about 20 minutes yesterday.
But almost immediately they began to appear online at highly inflated prices.
Tickets valued at $69 in the pre-sale were being offered for more than five times that price.
A pair of tickets bought for $159 each were being on-sold together at $1403.
Promoter Brent Eccles, of Frontier Touring, hit out at the scalpers.
''If there was any chance in the world not to honour them we wouldn't,'' he said.
''We don't like it. The artists don't like it. It's not right. It's a pretty poor practice.''
Many consumers were being misled into thinking that on-selling agents were the genuine promoter, which irked him further.
''People get duped into going to these sites.''
Those wanting to secure tickets at the promoter's price could attempt to buy them from next Tuesday at 2pm during the general sale.
A second Ed Sheeran concert in Auckland was announced as a result of demand, as pre-sale allocations were exhausted in minutes in both centres.
No decision had been made on a second concert for Dunedin, but Frontier Touring had not ruled it out, Mr Eccles said.
