The arrival of a dominant retail chain in Mosgiel does not seem to have had any effect on other retailers.
Before The Warehouse opened in Gordon Rd, most rival retailers tried to be positive, but were concerned about their businesses.
However, those spoken to this week had noted little influence, with no downturn in sales or increase in shoppers in the area.
Offens Book and Toys owner Lynne Flewitt said "it's had very little impact at all".
She did not believe the "red shed" had been very busy, as Mosgiel was "not ready" for the store.
The rumoured arrival of Paper Plus was of more concern to her, she said.
Mosgiel $2 & Gifts manager Pat Varga has not noticed any new shoppers in the area.
The day The Warehouse opened was "massively busy" as "all the strangers under the sun" flooded Mosgiel, but she did not believe the trend had continued.
However, Mosgiel Taieri Community Board chairman Barry Barbour said a lot of foot traffic had been generated and the majority of people were happy with the store's arrival.
"A lot of foot traffic can only be good."
The Warehouse national chief operating officer Richard Lewis said the Mosgiel outlet had received a "very positive response" from the community.
A review of sales, format, labour and the shop's product range highlighted the opportunity to extend some lines, based on customer feedback.
"As we move into the Christmas season, this will give our customers a wider choice of clothing, consumer electronics, everyday needs and seasonal products."
No "measurable impact" had been felt in other Warehouse stores in Dunedin.
Paper Plus Group marketing manager Lyle Hastings confirmed the business had been looking at prospective sites around the country but nothing had been finalised.
