Out with the old

Workers swap signs at the newly rebranded Woolworths Dunedin Central yesterday.

In 2023, the Australian-owned company announced the nearly 200 Countdown stores across New Zealand would be rebranded as Woolworths — in line with their Australian counterparts.

More than $400 million would be spent over three years to change the brand, focus on older stores across New Zealand, and establish a new loyalty programme, managers announced at the time.