The Otago Regional Council announced it was launching a campaign aimed at encouraging respect and kindness among bus users.
The campaign comes more than three months after the death of Enere McLaren-Taana on May 23 when he was stabbed after school in front of his peers and the public.
The stabbing led to widespread shock over violence at the Dunedin bus hub, as well as outcry by bus users, who said they had been concerned about bus hub violence for years.
The campaign’s tagline — "It’s cool to be kind" — aimed to keep the 12,000 daily bus trips taken in the city enjoyable for all.
Campaign posters encourage people to report problems by calling Orbus, or 111 in an emergency.
ORC transport manager Lorraine Cheyne said the regional council was asking bus users to lead by example and to also report any concerns.
"Most of the 12,000 trips in Dunedin and 5000 trips in Queenstown taken on the Orbus network each day are without incident.
"At times, though, we do see some problems with some people’s behaviour."
She said the campaign was about encouraging people to be respectful of each other.
"We want everyone to have a positive experience when using the bus.
"If any situation is potentially criminal or dangerous, the police should be contacted in the first instance."
