Organised by DCC safe and sustainable travel coordinator Charlotte Flaherty, the campaign aims to get cyclists to put bells on their bikes to warn pedestrians of their presence on shared paths.
Mrs Flaherty said the idea came from recognition that fast silent bikes had become an issue for pedestrians, who were being caught offguard, on shared cycle and walkways.
Bike Otago is one of the many local businesses backing the campaign by offering free bells and bell fittings to cyclists.
Co-owner Greg Leov said the campaign was proving popular, with staff members fitting at least two bells a day in the past week.
‘‘We have been trying to get bells on bikes since we opened, but we have really pushed it since the council got behind it.
‘‘If cyclists want to change the mindset of other road users, trails and walkway users, they need to change their own mindset on how they can be more courteous.''
Free bells are available from most cycling retailers.
