Allied Press print manager Russell Depree checks out a copy of the Dunedin Cadbury Chocolate Carnival programme while the chocolate-scented Star newspaper edition runs in the background. Supplied photo.
A sweet collaboration between Cadbury and The Star community newspaper comes to fruition today as chocolate-scented newspapers are delivered to homes around Dunedin.
A team of marketing, print, advertising and design representatives from Allied Press worked with Cadbury events co-ordinator Lee-Anne Anderson and Cadbury scientist Carly Chapman to create the delicious edition.
The team has spent months working through trials and are thrilled with the results.
"What a great way to kick off the beginning of the 2012 Dunedin Cadbury Chocolate Carnival by filling the letterboxes of Dunedin homes with the scent of Cadbury chocolate," Mrs Anderson said.
