Kiwi's firm slowly recovering

Mike Harris
Mike Harris
Dunedin expat Mike Harris lives in the town of Minakami, in Gunma prefecture, where he runs a canyoning business: thrill seekers can shoot rapids in wetsuits and helmets or by raft or kayak, as well as abseil the local crags (Otago Daily Times, Oct 19, 2010).

Although well over 200km from the stricken Fukushima power station, his business has experienced some economic fallout.

After the triple disaster of quake, tsunami and nuclear accident, Mike closed all operations for two weeks while assessing the situation. His international market "all but disappeared" and the domestic market was "very slow".

"Our main domestic source is from the greater Tokyo region.

"They are still experiencing rolling blackouts and many politicians have been asking them to restrain themselves because of the suffering in Tohoku.

"This feeling of restraint is only just starting to change."

Mike laments the Japanese tourism industry's lack of research and expertise and the traditional reliance on the domestic market.

"The international markets have not been fully utilised, but over the past 10 years they have been making an effort with the Aichi expo, and soccer World Cup, etc."

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