The first Dunedin Lavender Festival will be held at Lavender Row farm, near Outram, on Saturday and Sunday.
Festival founder and Lavender Row owner Paula Cosgrove said she wanted a way for more people to enjoy the lavender farm.
"People that come here just really enjoy the space ... and it’s such a pleasure to share it with them," Ms Cosgrove said.
"We just saw the potential from there - appreciating that we are the only lavender farm in the vicinity."
Over two days, the festival will host a wellness space, craft workshops, live music, food and drink and an essential oil demonstration.
Ms Cosgrove hoped it would be a solid foundation for future festivals.
"This is only the first year. You’ve got to walk before you can run.
"We’re trying to keep it relatively simple, but I think it will appeal to a lot of people."
"[We have] got some activities for them to do, and that’s great, but [people] can also just ... bring a picnic blanket and chill out."
Bend Yoga and Wellbeing founder Kristi Warden would be running a yoga class in the lavender fields.
Outdoor yoga was always popular and a class surrounded by lavender would be incredible, she said.
"The smell is beautiful - especially with a bit of a breeze.
"[It is] getting people out in nature."
The festival is gold coin entry.
