A new brand that is lighting up the display stands at Alex Campbell Menswear store in King Edward St, South Dunedin is David Smith.
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"These are great contemporary yet retro shirts that have been available in New Zealand since February,'' said managing director Lindsay Campbell.
"Our customers who have purchased them have all been back looking for more, not just because they fit and feel fantastic, but also because of the many comments they receive.''
David Smith is an Australian brand that took shape from desperate times and manifested via a Kombi VW and tens of thousands of miles. Countless hours of design and door-knocking forged a brand full of promise, but rejected by the mass producers of the Far East.
A revolutionary manufacturing concept beginning in Australia, linked to Fiji, Bali and the British looms of India, saw the brand grow and establish itself as a significant part of the fashion industry of Australia.
"David Smith is a family-owned company with all designs personally created by a supercharged husband and wife team,'' Mr Campbell explained.
The company has grown a subsidiary organisation in the US. Growth of the product is organic, and develops where there is a good relationship between customer and reseller.
The brand is linked to the colours of Australia, freedom of expression, and the surprise of the new.
The summer shirts deserve to be viewed.
