A review of the logo was being led in-house by the university's marketing office using existing budgets.
University design and brand manager Luke Calder said various factors were behind the need for an update.
''We need a logo which works effectively on a variety of platforms, from iPhones to billboards and newspapers.
''Our current logo was created before some of these digital environments even existed,'' Mr Calder said.
A new logo would also end the confusion created by different parts of the universities using different logos, which was the situation at present.
''I'm not anticipating any significant change to the key elements in the current logo and the research we are undertaking will clarify this.''
The review would begin with an online survey being sent out to staff, students and alumni seeking their views on the university brand and what it stands for.
Head of marketing services Lindy Wilson encouraged people to participate in the survey and have their say.
The review and development of a new logo would be done in-house, Ms Wilson said.
''This project is to be delivered entirely using internal resources.
''Unlike other organisations that have contracted the services of external consultants to carry out reviews of this nature, the marketing office feels that the best people to drive and achieve the right result are the University staff and key stakeholders themselves,'' she said.
The marketing office would also undertake a review of logos for separate departments and areas of the university.