World cup injected $21.6m into Dunedin

The Fifa Women’s World Cup put a lot of money into Dunedin’s coffers, according to an economic...
The Fifa Women’s World Cup put a lot of money into Dunedin’s coffers, according to an economic analysis. PHOTO: STEPHEN JAQUIERY
Dunedin is $21.6 million richer for hosting the Fifa Women’s World Cup, an analysis reveals.

An analysis by Fresh Information revealed the tournament injected $14m into the city to deliver the event, $7m spent by attendees on tourism and about $400,000 spent by Fifa and its partners on goods and services.

A total of 82,683 tickets were issued across the six matches played in Dunedin.

This was equivalent to 0.63 tickets per capita - the highest rate across all host cities in New Zealand and Australia.

Of the 35,322 unique attendees to Dunedin games, 16,624 were Dunedin residents, 14,355 were domestic visitors and 4343 were international visitors.

Enterprise Dunedin manager John Christie said the city enjoyed a real buzz of excitement leading up to and during the tournament in July and August.

"The Fifa Women’s World Cup captured the nation’s attention and our city was energised by the teams and fans making their way south."

In addition to strong economic return, Mr Christie said the tournament delivered a wide range of benefits for football and women in Dunedin.

This included investment in Forsyth Barr Stadium, Tahuna Park and the Caledonian Sportsground, resulting in better facilities for football clubs and safer and more appropriate environments for women, he said.

"This investment ensures the tournament leaves behind a real legacy for our community.

"The tournament also well and truly delivered on its key objective of increasing the visibility of, and value placed on, women in sport and wider society."

Southern Football Girls and Women’s Development Officer Kirsten Pram said it had been an exciting year for girls’ and women’s football in the region.

"The increase in interest with the girls from all ages within our community has been huge. We are seeing more and more girls who had never considered football as an option turning up to have a go because they went and saw the games being played.

"I am really excited to see the growth for the girls’ and women’s game over the next year."