Cycle World technical service manager Josh Fitzgerald balances on the back wheel of a Specialized Epic bicycle below a sign which had to be modified after it left some customers unimpressed last week. PHOTO: STEPHEN JAQUIERY
Managing director Matt Dunstan said their sign initially read ‘do epic s***’.
The store had some positive feedback on the sign, but on reflection had taken it down after a few customers who did not like it contacted them.
The store was part of an industry which pushed the boundaries, he said.
The sign was bought online, and cost $250.
He did not think too much about it when the sign was put up and he was happy to take it down.
The shop was now debating a more appropriate use for it.
They sold a bike called the Specialized Epic, so might use the sign, suitably modified, to promote it, he said.
