Pizza Hut sales up, details hidden

Pizza Hut margins are under scrutiny. Photo by Peter McIntosh.
Pizza Hut margins are under scrutiny. Photo by Peter McIntosh.
Restaurant Brands yesterday reported some encouraging increases in sales but details around the margins associated with those sales will remain hidden until the company's next financial report.

Total sales across the company's three brands - KFC, Pizza Hut and Starbucks - were $96.1 million in the 16 weeks ended September 10. That was a 2.3%, or $2.2 million, increase on the equivalent period last year.

Same-store sales for the company increased by 3.7%.

KFC total sales increased 1.8% in the period, Starbucks Coffee sales fell 5.1% but Pizza Hut sales were 9.5% higher than last year despite having 11 fewer stores at the end of the quarter compared with the previous corresponding period.

Craigs Investment Partners broker Chris Timms said the rise in Pizza Hut sales, despite a reduction of 11 stores, raised some issues about what the company was doing to attract customers.

He noted that same-store sales increased by 26.5%.

The company said in its release to the NZX that the quarter's main promotional activity had been the sustained success of the $4.90 large classics pizza - a strong value-based entry and headline price point for Pizza Hut in a very competitive and crowded market.

Mr Timms said that in a competitive market, it was likely Pizza Hut was relying on the add-ons, such as chips, garlic bread and soft drinks, to cover for the reduced price for pizzas.

"We don't have an indication of profitability and how much discounting is going on. We will need to see if the increased sales are flowing down to the bottom line," he said.

 

 

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