The 60% rise in prices this season has refocused attention on wool and Mr Wilson said farmers and contractors were replacing shearing equipment.
Combine that with a lack of choice of machines in the New Zealand market following the receivership three years ago of an Australian wool press manufacturer, and you have the genesis of the Mosgiel designed and built Micron and the more powerful Magnum wool presses.
"There has been a gap in the market of two to three years when there has been no multiple choice of wool press, and contractors, who traditionally update every two to three years, was a market that needs to be addressed."
It was the first no-tramp wool press to be made in New Zealand in many years, he said.
Mr Wilson decided this was an opportunity too good to miss and, together with his engineering partners P&W Engineering, they developed a wool press they said was quicker and more powerful than its competitors.
Mr Wilson said he took his 35 years' experience in the wool industry and P&W Engineering's 17 years of maintaining and servicing wool presses to look at the design from scratch.
"We got rid of all the bad parts - doors flying open, being unable to move them around - and made it faster and stronger," said P&W design and development manager Kelvin Wright.
The Micron and Magnum have better quality scales, bigger and stronger rams, pumps and joins. While competitors' presses were taller than most woolshed doors, the local machines were shorter, at 1.9m.
Mr Wilson said wool was yielding higher and some older presses were struggling to compress bales to the targeted 185kg to 195kg, something the Micron and Magnum were designed to achieve.
The press was designed to be wheeled into a shed, plugged in and start work with minimal set-up required.
"Overall, it's quicker and quieter," Mr Wilson said.
They had opted to use high-quality specifications which were sourced locally as well as overseas.
Suppliers had committed to have parts on hand which could be couriered overnight should a press need repairing.
Mr Wilson said the price would be comparable with competing models, although specifications were higher.
Mr Wilson would sell the presses through his company Shearing Services, and P&W Engineering would make them.