And the details and gestures as the speaker explains to fellow countrymen the features and quality of this year's Otematapaio Station fine wool clip are authoritative and knowledgeable.
The 7000ha Otematapaio Station is jointly owned by the Botto family, which owns the luxury textile manufacturing Reda mill in Italy, and the Lempriere family from Australia, but Reda joint-chief executive Francesco Botto's passion for fine wool runs as deep as that of any New Zealand merino farmer.
That appreciation comes in part from a family history of farming in Biella, Italy, but was reinforced through ownership of three New Zealand high country farms: Otematapaio, bought in 1993, the adjacent Rugged Ridges in 1997 and Glen Rock in 2003.
Mr Botto said the best way to appreciate wool-growing and the efforts of farmers was to "do it yourself".
"To understand wool-growing, the best way was to put hands in the wool," he said.
He was also able to show farmers, classers and shearers what his mill required.
Because its clients have exacting fabric standards, Reda has invested heavily in machinery and staff to produce the most luxurious fabric possible, but the starting point of that fabric was farms in New Zealand and Australia.
"We know what we put in our machines.
It is much better if we can show what we need to reduce faults," he said.
Reda's list of fabric clients reads like a who's who of the fashion world: Huge Boss, Armani and Ralph Lauren.
Mr Botto said they all demanded quality and service.
Increasingly, those customers wanted traceability - proof of where the raw fibre came from and certainty that it was grown in a way that respected animal rights and the environment.
The fine-wool marketing company New Zealand Merino has introduced a quality assurance programme, Zque, which provides independent certification that wool met welfare, ethical and environmental standards.
It also provides proof the merino sheep were not mulesed (the practice of removing skin from around a sheep's breech to avoid fly-strike) a growing concern among consumers.
Reda now paid $100 a bale premium to growers who did not mules their sheep.
"We understand the problems behind having a farm. It is much work and we have to encourage by paying a premium."
Mr Botto said such consumer requirements started with food but had now moved to textiles.
Reda has introduced its own environmental certification requirement for products it bought which, together with Zque, provided Reda with a significant point of difference.
"Now the story is completed, I think."
Between Otematapaio and Rugged Ridges, they run 5900 hoggets, 7500 ewes, 4500 wethers and 200 mixed-aged cows.
The wool averages between 17 and 18 micron, with ewes clipping about 4.2kg and wethers 4.6kg.
Reda chooses to buy the bulk of its wool through the auction, but recently started buying some under contract.
Mr Botto said the auction established a free-market price while contracts were an ideal management tool for growers.
He cringes when people refer to wool as a commodity, saying scientists could never replicate the fibre's natural attributes, and it deserves to have special treatment.
"The moment people think wool is a commodity is a big mistake."
Reda joint chief executive Ercole Botto said his company was one of the only mills to have such a connection with wool growers, but Reda benefited because they were able to encourage and demonstrate to growers the type of fibre needed.
Reda's customers knew and understood the value and attributes of merino fabric, but the key was to start with quality raw material.
Mr Botto said Reda has invested heavily in technology and staff which gave them a point of difference but also helped them to create fabric consistently high in quality.
While he appreciated wool prices were low, he said it was the same for everyone in the textile sector.