Zeagold Foods marketing manager Bernadette de Bono said the trucks were part of a new supply service in which Auckland customers were contacted by the Dunedin call centre, the orders sent to the Auckland distribution centre and products delivered the next day.
Mrs de Bono said the move was part of a company vision to be a fresh-food provider to the food-service sector, and just last year the company launched its SeJuice fruit juice range, which would be promoted on the sides of the delivery trucks.
Mainland Poultry's national logistics manager, Nevill Henderson, said the trucks were fitted with a dual-temperature box body, which allowed part to be kept at between 0degC and 4degC and the other between 12degC and 14degC, allowing the trucks to carry juice, processed egg products and shell eggs.
A movable wall had been built so the area devoted to each temperature zone could be increased or reduced as needed.
The trucks were small enough to handle central-city traffic and had two small side doors for easy access to the products.
Mr Henderson said Dunedin company McCormick Motor Bodies won a nationwide tender to outfit the trucks, and he praised the quality of the design and workmanship.
The company planned to outfit a further nine trucks and, depending on the success of the Auckland business model, more could follow as it was introduced around New Zealand.