Kiwi fans of The Hobbit are critical of the Government's and even director Sir Peter Jackson's role in the film trilogy's industrial relations dispute, a survey shows.
United States comedian and talk-show host Stephen Colbert will make an appearance in one of Peter Jackson's Hobbit films.
Wellington will briefly rename itself "The Middle of Middle-Earth" when it hosts the world premiere of The Hobbit: An Unexpected Journey on November 28.
Tourism New Zealand chief executive Kevin Bowler says he is "highly impressed" by the depiction of New Zealand as the "home of Middle-earth" in the second trailer for The Hobbit: An Unexpected Journey, released last week.
The film industry's version of JRR Tolkien's Middle Earth is being touted as "100 Per Cent Pure New Zealand" but there is also a slice of English countryside.
Advertisements featuring Queenstown and Southern Lakes beauty spots which star in an international Hobbit inspired promotion for New Zealand, have been watched more than 500,000 times and counting.
The third instalment in Sir Peter Jackson's Hobbit trilogy is set to be released in mid-2014.
Southern Lakes vistas play a key role in the first stage of the new global "100% Middle-earth, 100% Pure New Zealand" campaign, which draws on The Hobbit films, Tourism New Zealand says.
Splitting The Hobbit into three films will spread the international tourism dividends for Queenstown, Otago and other filming locations in New Zealand over more years than anticipated, tourism chiefs say.
Peter Jackson's film adaptation of "The Hobbit" will be split into three movies, the director and the studios behind the venture says.
Two Air New Zealand Boeing 777 aircraft are to be turned into "flying billboards" for the Hobbit films, the airline says.
The Hobbit, featuring the vistas of Queenstown and Otago as part of Middle Earth, wrapped on Friday and entered the post-production phase before the world premiere of The Hobbit: An Unexpected Journey in Wellington on November 28.
Holiday park owners have been told they have "an opportunity across the board to make some improvements" in preparation for a expected tourism influx.
The world's eyes will be on New Zealand over the next 24 months, thanks to The Hobbit; and it is time to promote the country as the place to visit, do business and shoot more films on location, Tourism New Zealand says.
Overseas actors working on The Hobbit films are still protected by union agreements negotiated abroad but New Zealand film production staff have been "stripped of their rights", Associate Prof Ian McAndrew, of the University of Otago, says.
Kiwi director Peter Jackson has hit back at criticism of the faster frame rates he's using to shoot his two Hobbit films, saying he's "not going to stop".
Sir Peter Jackson raised concerns in 2010 about immigration rules required to bring Hobbit film workers into the country - and the Government gave him an assurance it would intervene to ensure he would not face problems.
The Hobbit pub in the south of England appears to have been saved, thanks to the efforts of The Hobbit film actors Stephen Fry and Sir Ian McKellen.
The dramatic natural beauty of Otago is being displayed to the world by The Hobbit, even before a frame is presented in cinemas, and regional tourism chiefs could not be happier.
Scottish actor and comedian Billy Connolly will join the world of Middle Earth to play a dwarf warrior in Peter Jackson's "Hobbit" films, the director said, completing the casting of the two long-awaited movies.