The family-owned dealership was established in 1958.
JJ Ltd managing director Paul Jones said JJs was thrilled to celebrate 65 years of serving the agricultural community.
"We are excited about the future and remain committed to delivering exceptional products and services that empower farmers."
The dealership proudly represented brands including Massey Ferguson and Fendt to ensure farmers had access to the latest technological advancements and reliable machinery to optimise their productivity, he said.
A focus of the business was to expand its product portfolio and enhance its service offerings.
"Opening a new branch in Cromwell is an exciting development for us, as it allows us to better serve our valued customers and extend our reach to new farming communities in the Queenstown and Lakes districts."
The dealership in Cromwell was expected to open in May next year, he said.
