Jules Lund, a presenter on the travel show Getaway, has been contracted by Tourism Dunedin to film a series of "webisodes" - an internet film clip, on behalf of partners Tourism New Zealand, Venture Southland and Destination Fiordland.
Tourism Dunedin Australian-based business development manager Heather Mollins said the regional tourism organisations hoped to "grow tourism arrivals, bed nights and visitor spend from Australia".
The aim of the joint venture is to increase awareness of transtasman flights to Dunedin, with footage to feature the city's wildlife and landscape.
Lund will be joined in his travels by the winner of a Canon Australian photography competition, and "respected blogger" Neerav Bhat, who Tourism Dunedin hopes will generate media coverage across the Tasman, Ms Mollins, said.
"The celebrity element means Dunedin will have talkability. We are aiming to create water-cooler conversations around Australia."
