More than 30 Shotover 4WD Club members and enthusiasts in 15 cars met at the Frankton foreshore.
They were handed a sheet of directions, brain-teasing clues, challenges and trivia questions, and then drove from the starting line at timed intervals.
The course took them to the Lake Hayes showground, where a blindfolded driver had to reverse into an imaginary garage from the directions of the co-driver.
There were more rally activities at Arrow River, the Crown Range Rd, the old Kawarau Bridge, the back roads of Gibbston, the Boyd Rd end of Chard Rd and other locations, before the rally finished with a barbecue and prizegiving in Frankton.
The event was organised by committee member Pamela Haworth, and funds went towards the purchase of a new club barbecue.
Permission had been granted by private landowners before the rally was held.
President Bert Chandler said the rally was likely to become an annual event.
The club was applying to the Queenstown District Council to voluntarily clear wilding pines, "to show four-wheel-drivers care about the environment", he said.