A Mosgiel teenager who has swapped fast food, TV and computer games - well most of them - for swimming, running, cycling and a mostly vegetarian diet is the latest to join the ranks of the newly slim.
Since the age of 5, Sam Brown had been overweight, inactive and unmotivated. A year ago, he was 1.8m tall, 120kg and "did nothing". Now, at 15, he is 1.87m tall, 36kg lighter.
He and his mother, Joanne Cole, said the difference was not just in his size, but in his general wellbeing and his approach to his school work, his friends and his future.
Sam was home-schooled and is now enrolled at the Correspondence School of New Zealand. He hopes to work in the construction industry.
Two years ago, the family signed up for Sport Otago's active families programme that provided information and one-on-one support. Sam "graduated" eight months ago and is confident he will not revert to his old ways.
Honor Davies, the programme co-ordinator, said the family's "continual goal-setting and positive attitude" kept them achieving. "In the beginning, it wasn't easy and, in the end, it was up to Sam to make his own decisions."
She credited Mrs Cole with providing a healthy environment.
His motivation to lose weight was helped by the family's move, about a year ago, from Green Island to Mosgiel, where they considered there were more opportunities for walking and cycling.
Sam's life before: Television, PlayStation, Nintendo, Xbox, "doing nothing, eating anything". Jeans size 108
Sam's life now: Swimming (one and a-half hours a day), occasional 10km runs, frequent three-hour cycle rides, Xbox, vegetables, fruit, white meat and fruit burst lollies. Jeans size 82.