Southern Sparks?
Southern Districts?
Southern Freeze, perhaps?
They are all potential names for Otago teams that some would argue better reflect the region the cricket squads actually represent.
Otago Cricket Association chief executive Mike Coggan is very open to the idea of a name change but he has also doused the movement with some cold reality.
Any name change could cost upwards of $200,000.
That is money the association does not have. It has forecasted a $100,000 deficit this financial term.
And that is not the only consideration. There would be a lot of work to do, Coggan said.
"So it is something we've talked about," he said.
"It got put on the back burner because it was a genuinely expensive exercise.
"I think it could be about $200,000 [to rebrand].
"It’s something we would always be considering, but it's just how do we go about it?
"When's the right time? And how do we make sure that can be done so that it's got longevity and the cost is able to be borne sustainably?
"When you think about changing all of your apparel and all of your signage, all of your cars, [it adds up].
"I know from talking to Northern Districts, their cost to [rebrand as the Brave] was around about $200,000, including all the design work with all that sort of stuff that came into."
Otago spearhead and former captain Jacob Duffy is passionate about a new moniker.
He hails from Lumsden and would not be able to get through the phrase "dirrrty purrrple worrrk shirrrt" without revealing his bonafide Southland credentials.
He told The Roar podcast he had been pushing the issue a little harder.
“I've started to think about what I could leave behind and I’ve been talking to a few people," he said.
“I've talked to the CEO, I've talked to the high-performance manager, I've talked to pretty much every board member about it and just sort of getting everyone's opinion.
"No-one can come up with a good argument against it. I guess the Highlanders went through something similar not too long ago.
“They went from the Otago Highlanders to just the Highlanders, for the same reasons. So, I think we've got every right to take a stand on it and push for it."
Southland Tribune editor Logan Savory is a longtime advocate of a name change.
Savory wrote in his column it was time the OCA "finally acknowledge who they actually represent and address something that should have been sorted a long time ago".
"Southland is one of the districts that make up the Otago Cricket Association.
"It just doesn’t make any sense that Southland would be represented by a team called Otago.
"I can’t imagine Northern Districts being named Waikato and then expecting the people of Bay of Plenty to feel connected to that team.
"If history is the sticking point for the cricketing toffs scared of change, then at the very, very least the Otago name could remain in place for the four-day first-class Plunket Shield competition."
