Steven Khov and Kieran Jones were appointed as liquidators by the company shareholders on September 7.
The company, trading as Edmund Hillary, is a wholly owned subsidiary of UK-registered Edmund Hillary Brands.
The first store opened in Queenstown in 2018, followed by a flagship store in Auckland in 2020.
In March this year, it announced it was seeking to raise $5 million in new capital as part of an expansion drive into North America.
It was co-founded by managing director Mike Hall-Taylor.
Sir Edmund Hillary’s son Peter worked as a brand ambassador for the company.
According to the company website, Edmund Hillary manufactures around the world, "many of which are small family-owned businesses in New Zealand, Asia, Europe and Nepal".
Hillary with Sherpa mountaineer Tenzing Norgay were the first to reach the summit of Mt Everest, in Nepal, in May 1953.
