If you are still feeling good following Otago's wonderful effort in winning the Ranfurly Shield on Friday night, there is a valid reason for it.
You are probably still basking in reflected glory.
Dr Ken Hodge is an expert in the area. He is a professor in sport psychology at the school of physical education and exercise science at the University of Otago.
He is also a keen rugby man, who has had a long involvement with the Otago University Rugby Club and is a board member of the Highlanders franchise.
While personally thrilled by Otago's effort, he said there was some anecdotal evidence to suggest the whole community would benefit psychologically from having the Ranfurly Shield in the region.
''You've probably heard the phase 'success has many parents but failure is an orphan'.
''Well, you often find when a team has a win, we talk about 'we'. When they lose, it is 'they'. That is human nature, isn't it?
''[Reflected glory] is a woolly concept but the academic research basically says there is a lot of talk about these types of social impacts but it is almost impossible to measure or quantify them.
''Having said that, when you get so many people talking about it you can't say it does not exist.''
Hodge thought it helped people identify with the team given Otago was basically made up of club players and not a side with a lot of ''hired guns''.
''People can identify with them more because they seem more like them. They are someone with a day job who has a mortgage and has the same sort of battles we all have.
''They are also someone they have seen playing for their club with a ton of heart and pride and for absolutely nothing in terms of financial gain.''
