NZSki is targeting locals to fill 500 positions on its skifields for the 2012 ski season.
The company, which runs Coronet Peak and Remarkables skifields, and Mount Hutt in Canterbury, was nearing the end of its recruitment process and had received "thousands" of applications, chief executive James Coddington, said.
The focus this year was on getting more New Zealanders to work on the fields, taking advantage of their local knowledge, he said.
"When you are working up there you get asked questions on more than just skiing. People are often looking for some local knowledge on the area."
Between 4000 and 5000 people apply for jobs with NZSki every year. Last season, about 60% of the workforce was New Zealanders.
Last month, NZSki announced it had achieved a 63% retention rate of last year's employees, which means it is looking for 450-500 new staff.