The images, which appear to have a Maori inspired design, are on the publicly available Intellectual Property Office of New Zealand website.
They are part of a trademark currently under examination and are owned by New Zealand Rugby Union Inc.
The Crusaders and New Zealand Rugby will reveal the new Crusaders brand this afternoon, which has been a nationwide source of debate since the March 15 shootings at two Christchurch mosques.
NZR and the Crusaders will hold a press conference at Rugby Park at noon to reveal what the team will be called from 2021 and the new logo to replace the one already scrapped by the Crusaders.
Regardless of the decision made today, the "Crusaders" name will remain in 2020, the final year before Super Rugby re-launches as a 14-team competition and the expiry of the Crusaders' current license agreement with NZR.
However, if one of these new images is the team's new logo, the Crusaders text could imply they will stick with the Crusaders name in the long run.