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Neither company updated the market further yesterday and brokerages did not release any research notes on the offer.
Steel & Tube is about 18 months into a widespread restructuring, which includes $53.8million in asset writedowns and impairments for its year to June trading.
The changes include having refreshed its senior management and board, and introduced a new strategy, but for analysts it still faces numerous issues, including volatile demand, prices, margins, operating expenses and continued losses in market share.
Steel & Tube chief executive Mark Malpass said there was no board support for Fletcher's non-binding indicative offer, saying it "significantly undervalued" the company and the offer would require Commerce Commission clearance, given the size of Fletcher, which would take time.
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Fletcher Building chief executive Ross Taylor described the offer as a "compelling proposal" which would deliver significant value to Steel & Tube shareholders and "materially de-risk the turnaround plan that Steel & Tube management are beginning to embark on".
Steel & Tube's revenue for the full year declined from $511.4million to $495.8million, then its board applied a total $53million in asset writedowns and impairments for the year to June.
Including the impairments, earnings before interest and tax (ebit) was a $36.2million loss and the after-tax result sank to a $32million loss, from a $20million profit the previous year.
However, at the time Steel & Tube reiterated guidance of full year 2019 ebit above $25million, and within three years to a range of $35million to $40million.
It had also noted there were no tax losses to be carried into 2019 and there was a positive impact from $81million in recent capital raising, which might see a higher after-tax profit for 2019.
Brokers First NZ Capital told BusinessDesk Fletcher Building's play for Steel & Tube was opportunistic but in line with a strategy to chase consolidation in its core New Zealand business.
According to FNZC, Steel & Tube and FBU Steel are a similar size and collectively account for more than half the country's $2billion to $2.5billion steel market.
"FBU's recent recapitalisation saw investors give it capacity for M&A again and while FBU has a reset of its own that it is progressing, we view a transaction of this type as on strategy, albeit somewhat opportunistic and with a number of hurdles to overcome," FNZC analysts Arie Dekker and Grant Lowe said in a note.
Fletcher's Mr Taylor said the merger and acquisition activity was consistent with the five-year strategy announced in June and within its focus on the New Zealand and Australian building products and distribution sectors, BusinessDesk reported.