Crewed by members of the Wakatipu Waka Ama Club and paddlers from Invercargill, the waka were called ashore in Queenstown Bay with a karanga.
Watched by hundreds of people lining the waterfront, the paddlers were welcomed by Ngai Tahu kaumatua Michael Skerrett and dignitaries including Deputy Prime Minister Paula Bennett and Queenstown Lakes Mayor Jim Boult.
The ceremony then moved across the bay to a stage in Earnslaw Park, where the crowd warmly responded to a Maori and English rendition of Welcome to My World by Mr Skerrett and a stirring performance by Wakatipu High School’s kapa haka group.
Mrs Bennett told the crowd the resort was a place of four seasons, but "something special" in winter.
"This is our gateway, this is our jewel — we absolutely love this community."
Mr Boult said the group of locals who got together 43 years ago "to have a festival and have some fun" had created an enduring event that reflected the resort’s extraordinary cultural diversity.
The festival continues until Sunday night.
Festival programme
FRIDAY
10am-10pm: Queenstown Village Rink open, Village Green
Noon: Business Lunch, Skyline Queenstown
Noon: Dodgeball Championships, Queenstown Bay
1pm: Queenstown Winter Meet, Lake Hayes Pavilion
5pm: Friday Night Party and Fireworks, Earnslaw Park
6pm: Fireworks Light Painting Photography Workshop, Earnslaw Park
7.40pm: Ice Hockey, Southern Stampede v Botany Swarm, Queenstown Ice Arena
9pm: Comedy Night, Queenstown Memorial Centre (Sold out)
SATURDAY
9am: Arts & Crafts Market, Queenstown Bay
10am-10pm: Queenstown Village Rink open, Village Green
10.30am: Mountain Bikes on Snow, the Remarkables
Noon: Saturday Sounds from The Locals, Burgers & Beers, Earnslaw Park
Noon: Day on the Bay featuring Birdman, Jet Sprints, Undy 500, Raft Race, Queenstown Bay
1pm, 2pm & 3pm: Kids DIY Workshops, Earnslaw Park
1.30pm, 2.30pm, 3.30pm: Adults DIY Workshops, Earnslaw Park
4pm: Opening of Night Skiing, including Suitcase Race and Bobsled Competition, Coronet Peak
6pm: Frankton Arm Cruise, TSS Earnslaw
6.50pm: Ice Hockey, Southern Stampede v Botany Swarm, Queenstown Ice Arena
7pm: Ball - Shanghai Nights, Queenstown Memorial Centre
8.20pm: Pecha Kucha Night Queenstown, Heritage Queenstown, Fernhill