She will be the only New Zealand competitor at the World Town Crier Tournament in Chester, England, in June.
She and husband Rod left for Europe today and will attend their son's wedding in Austria before preparing for the world championships.
"You have to apply to go, and I'm one of 40 whose applications have been accepted," Mrs Pemberton said.
A fortnight ago, she was placed second in the national town crier championships, held in Turangi.
Her older sister, Caroline Robinson, of Palmerston North, took top honours.
Supporting her sister in the world championships a decade ago sparked her interest in taking on the role.
The Pembertons used to live in Eastern Southland and Gore town crier Michael Roche asked Mrs Pemberton in 2002 to become his successor.
She has remained in that voluntary role since then, although the couple moved to a dairy farm in Central Otago last year.
"I tried to tender my resignation as town crier of Gore, but they wouldn't accept it."
Mrs Pemberton is a member of the Honorary Guild of Town Criers of New Zealand and said more towns and cities should think about appointing a town crier.
"You're mostly a goodwill ambassador for your district, in a volunteer capacity - a walking, talking billboard."
Town criers promoted their district, added flair to formal occasions, meeting and greeting guests, and added another dimension to festivals and conferences.
She had performed at the Gold Guitar country music awards, the Hokonui Moonshine Festival, A and P shows and various other events, including funerals.
A good town crier was eloquent, a people person and behaved with decorum, as befitting the role, she said.
The world championships will be held over four days, as part of the "Chestival Festival", at Chester, from June 11 until July 14.
Competitors are judged on clarity, dignity and bearing, the content of their cries, and their costumes.
Mrs Pemberton made her own livery, trimming a tricorn hat to match.
The outfit is black, silver and white.
"The black fabric is merino wool and I tell people my white shirt represents the colour of the wool and the milk from the land."
The tradition of town criers started in ancient Greece and dates back to Norman times in England.
The cry "Oyez, oyez" (old French for "hear ye") drew public attention to matters of importance.
